Personal Information Collected by Automated Means
We obtain certain personal information by automated means when you visit our websites, such as through cookies, web beacons, and
web server logs. The information we collect in this manner includes the IP address of the device you use to connect to the internet,
unique device identifier, browser characteristics, device characteristics, operating system, language preferences, referring URLs,
information on actions taken on our site, dates and times of website visits, and the pages accessed. By collecting this information,
we learn how to best tailor our websites to our visitors and understand what products and services you might prefer. Both we and
others (such as our service providers) may collect personal information about our visitors’ online activities over time and across
third-party websites.
Like many companies, we use “cookies” on our websites. Cookies are bits of text that are placed on your computer’s hard drive when
you visit certain websites. Cookies may enhance your online experience by saving your preferences while you are visiting a particular
site. We use cookies, for example, to preserve the contents of your virtual shopping bag between visits. We also use cookies to
measure activity on the site and determine which areas and features of our websites are the most popular.
Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to
disable existing cookies. Without cookies, however, you may not be able to take full advantage of all of our websites’ features. For
example, if you turn off certain cookies or refuse them, you will not be able to make purchases on our e-commerce website. Our
websites are not designed to respond to “do not track” signals received from browsers.
Certain pages on our websites and emails we send you contain “web beacons” (also known as internet tags, pixel tags, and clear
GIFs). Web beacons are used, for example, to obtain the IP address of the computer that downloaded the page on which the beacon
appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, and the type of browser
used to view the page. We also retain service providers who use web beacons to assess the effectiveness of our email communications
and learn what pages our visitors viewed.
We use information collected through these automated means for purposes such as (i) customizing our users’ visits to our websites,
(ii) delivering content and advertisements tailored to our users’ interests and the manner in which our users browse our websites, and
(iii) managing our websites and other aspects of our business. To the extent required by applicable law, we will obtain your consent
before collecting information using cookies or similar automated means.
We also may use third-party web analytics services, such as those of Adobe Analytics and Google Analytics, to measure the
effectiveness of our advertising and determine how visitors use our websites. These service providers’ tools, including cookies and
web beacons, allow us to collect information such as the state and ZIP code from which our visitors come and the IP addresses of our
visitors’ computers. To learn about data collected by Adobe Analytics and Google Analytics and your choices with respect to these
services, please contact us at hello@tedferde.com.
Interest-Based Advertising
We may collect information about your online activities on our websites to provide you with advertising about products and
services tailored to your individual interests. We also may obtain information for this purpose from third-party websites and apps on
which our ads are served. This section of our Privacy Notice provides details and explains how to exercise your choices.
You may see certain ads on other websites and apps because we work with advertising partners (including advertising networks) to
engage in remarketing and retargeting activities. Our advertising partners allow us to target our messaging to users through
demographic, interest-based, and contextual means. These partners track your online activities over time and across websites and apps
by collecting information through automated means, including through the use of third-party cookies, web server logs, and web beacons.
They use this information to show you advertisements that may be tailored to your individual interests. The information our
advertising partners may collect includes data about your visits to websites and apps that participate in the relevant advertising
networks, such as the pages or advertisements you view and the actions you take on the websites or apps. This data collection takes
place both on our websites and on third-party websites and apps that participate in the ad networks. This process also helps us track
the effectiveness of our marketing efforts.
Other Ways We Collect Personal Information
Social Media
We may offer you the opportunity to engage with our content on or through third-party social networking websites, plug-ins and
applications. When you engage with our content on or through third-party social networking websites, plug-ins and applications, you
may allow us to have access to certain information associated with your social media account (e.g., name, username, email address,
profile picture, gender) to deliver the content or as part of the operation of the third-party website, plug-in or application. When
you provide information from your social media account, we may use this information to personalize your experience on our Services and
on the third-party social networking websites, plug-ins and applications, and to provide you with other products or services you may
request.
QR Codes
We use QR codes in connection with certain promotions, contests, and special events. If you scan our QR code, you will get an
invitation on your mobile device to join our mailing list. To sign up, we ask you for information such as your name, mailing address,
email address, telephone numbers, and age. We use the information to communicate with you about our products, services, and
promotions.
Customer Assistance
You may call our Customer Assistance line for information about our products or personal shopping advice. If you do so, we may ask
you for information such as your name, email address, postal address, telephone number, and, if you choose to make a purchase, your
payment card information. We use this information to respond to your request and process your transaction.
Information We Share
We may share the personal information you provide to us with our affiliates worldwide, licensees, and joint venture partners for
the purposes described in this Privacy Notice. We also may share the information with our service providers, vendors, and contractors
who perform services on our behalf based on our instructions. These service providers are not authorized by us to use or disclose the
information except as necessary to perform services on our behalf or comply with legal requirements.
As described above, if you apply for a Ted Ferde credit card at one of our Stores, we may provide the information on your
application to the credit card issuer to fulfill your request.
We also may disclose information about you (i) if we are required to do so by law or legal process (such as a court order), (ii)
in response to a request by law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent
physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity. We also reserve the
right to transfer personal information we have about you in the event of a potential or actual sale or transfer of all or a portion of
our business or assets. Following such a sale or transfer, you may contact the entity to which we transferred your personal
information with any inquiries concerning the processing of that information.
Links To Other Sites
Our Services may contain links to other websites for your convenience and information. These websites may be operated by
companies not affiliated with Ted Ferde. Linked websites may have their own privacy policies, which we strongly suggest you review if
you visit any linked websites. We are not responsible for the content of any websites that are not affiliated with Ted Ferde, any use
of those websites, or the privacy practices of those websites.
How We Protect Personal Information
We maintain administrative, technical, and physical safeguards designed to protect the personal information you provide
through our Services or in our Stores and restaurants against accidental, unlawful, or unauthorized destruction, loss, alteration,
access, disclosure or use and other unlawful forms of processing. However, we cannot guarantee or warrant the security of any
information you transmit to us and you do so at your own risk. No internet or email transmission is ever fully secure or error-free.
You should use caution whenever submitting information online and take special care in deciding what information you send to us via
email or message.
Your Choices
We offer you certain choices about how we communicate with you and what information we collect from you. To update your
preferences, limit the communications you receive from us, or submit a request, please contact us as specified in the How to Contact
Us section below. Where provided by law, you may withdraw your consent previously provided to us, and we will apply your preferences
going forward.
You can choose not to receive marketing communications from us by clicking on the unsubscribe link in our marketing emails, select
‘Click to Unsubscribe’ from your profile after signing into your account, or contacting us as specified in the How to Contact Us
section below. Please include your name, email address and postal address if you send us your request by email or postal mail.
Children’s Privacy
Our Services are not directed to children under the age of 13 and we do not knowingly collect personal information from children
under the age of 13 on the site. If we become aware that we have inadvertently received personal information from a visitor under the
age of 13 on our Services, we will delete the information from our records.
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